In this article we are going to tell you about how you can grow your law firm business with digital marketing. Digital marketing is an essential part if you want to see your law firm business to be succeeded. Through digital marketing you can get online clients without doing much effort for your law firm website. These days people want to do everything sitting at their home because of technology. Through digital marketing tactics and strategies can grow your business and fuel your brand.
Build A Professional Website
Step number one is to build a professional high quality compatible website. Most of the time when somebody is thinking about doing business with you, they are going to do quite a bit of research and analysis and they are going to do that on your website. And you are going to want to make sure you have a professional website for your firm and you are going to want to make sure that website’s mobile friendly. About 80% of search today is mobile. So check your website on your phone. Make sure that it looks good and also do a bird’s eye view comparison of your website design in comparison with some of your other law firm competitors. The important thing there is, your potential client is doing the same thing. So they are clicking through multiple website and they are doing some analysis in their own mind and it’s based on design and content. So if you feel that your website falls short against some of your competitors, you going to want to level up on your website so you are not losing business based design.
Dominate Page One On Google
Tip number two if you want your firm to dominate, you want to dominate page, you want to Google for your top search terms. So depending on what type of a law firm that you have, think about those search terms. People are searching various things to find somebody in your field. What are those terms? And you are going to want to dominate page one for those terms in three places. Place number one would be in the paid ads. That’s the top three listings on top. You have to pay to play. So make sure you invest in paid search to be there via the paid ad when somebody searches. That’s important because those are on top. A lot of times people are searching on a mobile these days and they are really not even going to scroll down. So if you are not in the top spots, you are missing out on potential business. So make sure you invest to be there. According to The Washington Post “Number two is to get into the maps”. To get in to the maps you are going to want to optimize your google my business page. Make sure that it is fully populated, that you have the listing on google my business and that you are getting reviews. If you do those things and you are within general proximity of the searcher, you are going to show up in the maps and that’s position number two. And position number three on page one is organic search. You are going to want to rank organically on the page you want for your top terms as well. For that you are going to want to optimize your website in many various ways and your are going to want to create ongoing content on your website via a blog post, new pages of content, videos, info graphics and other things so that your site ranks higher organically as well. But if you think about it, there’s only really ten or so positions on Google when somebody searches a term if you can own three of those, you are going to really dominate in the space and you are going to see a huge lead flow for new potential clients.
Use A CRM
Tip three is to use a CRM. CRM allows you to optimize your processes, stay organized, and work both leads and clients to have the best outcome. You can also build an automation which I am about to break down right now.
Set Up E-Mail Automation
Tip four is to set up e-mail automation. You can set up e-mail automation very easily with your CRM if you are using a CRM. One example here would be when you finish a case and the outcome is good, you can have the CRM automatically send an e-email out to your client asking for a review. This helps build your ratings and reviews and your online reputation as well as helps you rank higher in the maps. And it’s going to all be automated.
Conclusion
Well these were the tips I wanted to share with you guys. There are many more things related to digital marketing that you can find about online.
