From time to time we do surveys to Vendomia clients to find out what they would most like to solve in their company.
Some ask us for new features for our real estate crm , others complain that they do not have time to attend to all the tasks of the day. But by far, the most common response is usually to get customers more easily.
And it is that clients are the source of life of any company, not just real estate. Without them, there is no business.
So how can I easily capture leads?
How to attract clients for your real estate
In real estate there are many ways to reach a potential buyer. Especially now that the Internet has made things easier than ever. Just click and call Home seller leadsto help you right now.
Based on our experience, we have narrowed down all possible ways to get clients to just a few. Let’s take a look at each marketing strategy, and analyze its advantages and disadvantages:
- Through the real estate website
The website of your real estate is a key piece of your business. It is vital if you want to build a brand that helps you generate business, but even more important: it is the only place where you have total control .
If you look at the rest of digital channels (social networks, portals, adwords …), you will realize that none of them is considered as their own medium:
This is the main reason why you should create a well-crafted real estate website . It is a place where you command, and therefore you can make the changes you need to get as many clients as you can.
Other strategies come into play here, such as conversion optimization on your website. But in summary, the website is an important recruitment channel.
- Through real estate portals
This is probably the most used promotional channel by a real estate agency, by far. The first thing many agencies do when they need to sell a house is publish it on a portal.
And it is that the portals are an easy way to generate clients … for the right price.
Real estate portals are a form of paid advertising. Each portal has a series of specific products, but generally it all comes down to what you are paying to get leads ; They charge you a certain amount per month, and you can receive more or less contacts based on your published ads.
It is a comfortable way of doing business, because in part it ensures a constant entry of leads. If you also combine it with a real estate software that can qualify each lead, it can become a very effective strategy.
The only problem is dependency.
I’ve talked before about how much real estate companies trust portals . The important thing is not to focus your entire business on them, and diversify your strategy to attract new customers.
If at some point the portals decide to toughen prices or change the rules of the game, your company could be affected unless you have other marketing channels.
- Customer acquisition through social networks
Social networks are being used more and more. In recent months, the use of networks such as Facebook or Instagram has continued to grow – more than 20% year after year:
This is an opportunity for all real estate companies, because social networks can provide a lot of visibility and web traffic.
As with portals, you can pay Facebook to highlight your posts, although simply sharing content helps. The difference is that here the method is not so straightforward. Instead of trying to sell them directly, social networks serve more to enhance your brand; that is, to play long-term.
Not everyone who is on social media will want to buy a property, but unlike portals you can reach many more people for the same money. With Facebook Ads you can make a well-organized content strategy, and achieve many things with your visitors:
- Make your brand sound and be recognized (mindshare)
- That they share your publications to achieve virality
- That they subscribe to your blog (and do email marketing)
- That they show interest in your properties
What you get with all this is to become a benchmark in the sector . For example, it is something that Idealista has done from the beginning, and with it it has become a household name for everyone. Just look at the advertising campaigns it does:
The result? People think of ‘Idealistic’ when they think of buying a home.
- Doing email marketing
Email marketing is one of those strategies that are highly undervalued by realtors. And yet it is one of the most profitable and flexible ways to advertise.
The great advantage of email is that we all have an email account. Plus, it’s scalable – you can reach thousands of people with the same effort as just one.
This can be done through email automation , which in a few words means automating a sequence of emails and messages when a new user registers.
The best thing about email marketing is that it is configured only once, and it continues to work forever.
